Coming Together Building Strong Support for Elders

Events Highlights

1. Why Senior Caregiver Awards are Important in Malaysia

• Aging Population: Malaysia's elderly population is growing, increasing demand for quality eldercare and highlighting the need for competent caregivers.
• Professional Recognition: Awards validate the demanding and often overlooked work of caregivers (medical, personal, and emotional support), improving their status and career attractiveness.
• Quality Improvement: Incentivize best practices, innovation (for example smart technology and new models), and adherence to high standards in senior living facilities and home care.
• Economic Opportunity: Boosts the aged care economy, potentially attracting investments, skilled jobs, and medical tourists to Malaysia's healthcare system.
• Public Awareness: Draws attention to the challenges in senior care and encourages youth to enter the field, fostering compassion and better systems.
• Industry Standards: Recognitions such as Eldercare Innovation Awards and B Corp certifications set benchmarks for high-quality, compassionate, and ethical eldercare services.

2. The 1st MIRM Inaugural Malaysian Senior Care Awards (MASCA) 2026

Embrace the spirit of Senior Care, Infinite Affection Care Excellence at the 1st MIRM Inaugural Senior Care Awards 2026. This prestigious event honours organizations that are redefining the ageing care experience through forward-thinking business practices, impactful operational strategies, and transformative care models.

Held as part of the MIRM International Retirement, Aging Conference & Exhibition (MIRACE) 2027, the Awards serve as a distinguished platform to recognize the achievements of industry leaders, influencers, and changemakers across the region.

On 24th–25th March 2027, the first inaugural edition of the Awards is targeted to attract over 50 submissions across 9 categories, judged by a distinguished panel of 15 international experts. The strong participation highlights the growing global momentum and commitment to advancing quality of life for older adults through innovation.

We invite you to be part of this meaningful celebration of progress, innovation, and excellence in the ageing industry.

3. Why Malaysia Needs Awards for Senior Care

Malaysia needs to establish caregiver awards, particularly under the Malaysia Care Economy Strategic Framework and Action Plan 2026–2030, to address the urgent need to professionalize, validate, and support the caregiving workforce amid rapid population aging.

As Malaysia moves toward becoming an aged nation by 2030, this recognition is crucial to shift the perception of care work from a voluntary “eldercare issue” to a skilled, respected, and essential career. In 2026, Malaysia places critical emphasis on recognizing caregivers through frameworks and awards to address a looming care crisis driven by population aging.

By 2030, 15% of Malaysians are projected to be aged 60 and above, requiring a transition from informal unpaid care to a professionalized care economy.

Key reasons for establishing the caregiver award initiative by MIRM in conjunction with MIRACE 2027 include:

• Professionalization and Recognition: The 2026–2030 plan elevates care work as a professional career with clear pathways, stronger job security, and professional recognition.
• Addressing Manpower Shortages: High demand for care services for children, the elderly, and persons with disabilities (PWDs) requires attracting more individuals to the field through recognition and rewards.
• Reducing the Care Gap Burden: A significant portion of unpaid care work, largely done by women, can be addressed by incentivizing and validating professional caregivers.
• Enhancing Care Quality: Recognition encourages higher standards in geriatric care, dementia support, and specialized services critical for the aging population.
• Recognizing Critical Contributions: Acknowledges the often under-reported efforts of formal organizations and informal or family caregivers.
• Encouraging Innovation and Best Practices: Awards motivate new service models, operational strategies, and practical eldercare solutions.
• Driving Investment: Showcasing success attracts private sector and philanthropic investment into senior living and aged care services.
• Raising Public Awareness: Highlights care economy challenges as Malaysia approaches 15% of the population aged 60+ by 2030.
• Fostering Community Support: Strengthens public engagement and broadens social participation in caring for older adults.
• Boosting Quality and Standards: Sets benchmarks for excellence and encourages comprehensive long-term care services.
• Supporting National Policy Goals: Aligns with Malaysia's national action plans to integrate aged care into the healthcare ecosystem.

The 2026–2030 framework also focuses on strengthening the overall care ecosystem, ensuring caregivers receive the protection and appreciation needed to sustain the growing silver care economy.

About the First Inaugural Malaysian International Retirement, Aging Conference & Exhibition (MIRACE 2027)

Join us at the First Inaugural Malaysian International Retirement, Aging Conference & Exhibition 2027 at Berjaya Times Square Hotel Kuala Lumpur, Malaysia on 24th–25th March 2027. Discover innovative products and solutions designed for the rapidly growing ageing population in the Asia Pacific region. Network with over 5,000 visitors, including leaders, trade professionals, and conference attendees from more than 20 countries.

This event aims to facilitate the exchange of insights and experiences to address the evolving needs of Malaysia’s 5 million aging community and Asia Pacific’s 1.2 billion ageing baby boomers. Don’t miss out!

Malaysia’s senior caregiver awards recognize the vital work of caregivers amidst a rapidly aging population, incentivize quality care, encourage innovation, and attract skilled professionals and medical tourists by setting high standards. They also raise public awareness and promote the sector as a valuable career path for youth.

4. MASCA 2026 Categories

We present nine key categories, each designed to celebrate innovation and excellence in different aspects of eldercare. From operator excellence to smart technology, each category highlights meaningful contributions to the industry.

Secure your spot and showcase your impact on a global stage at the First Inaugural Malaysia Senior Care Awards Recognition Ceremony Dinner, organized by MIRM in conjunction with MIRACE 2027.

Key Dates

15 October 2026

Submission link opens

1 November 2026

Nomination submissions open

30 January 2027

Submission deadline

28 February 2027

Judges finalist announcements

24 March 2027

Awards Ceremony & Gala Dinner

5. A Closer Look at MASCA 2026

Where Compassion Meets Care — supporting and recognizing every step of dedicated eldercare service providers with heart, dignity, and expertise.

• Senior Care Living Operator Award
• Senior Care Living Facility Award (Centre-Based)
• Senior Care Support NGO Award
• Senior Care Programs Award
• Senior Care Manpower Award
• Senior Care Product Award
• Senior Care Operational Efficiency & ICT Award
• Senior Care Smart Technology Award
• Senior Care Medical Healthcare Award

MIRM Institute may include additional categories in future editions beyond 2027. Recommended entries should focus on products and services for seniors within the silver economy industry.

• Entrepreneurs
• Luxury Lifestyle
• Manufacturing
• Healthcare
• Startups
• Individual Personal
• Beauty & Wellness
• NGO Awards
• Education
• Tourism & Hospitality
• Food & Beverages
• Real Estate
• Retails & Ecommerce
• Technology
• Business Services
• Small Business Awards
• Corporate Awards
• Excellence Awards
• Quality Awards
• Innovation Awards
• Business Awards
• Leaders & Leadership Awards
• Business Icon Awards
• Business Glory Awards
• Business Fame Awards

6. Why Join?

15 judges are required from 14 states across Malaysia. For sample judges profile layouts, refer to mirace2027.org.my or masca2026.org.my.

6. 2026 Partners List

The 2026 partner list will be available soon. In the meantime, view the MIRACE 2027 partner list for an early glimpse of supporting organizations.

Media Partner: Senior Care Review Magazine

The Senior Care Review is a print and digital magazine targeting a qualified readership that includes hospital CEOs, Chief Medical Officers, geriatricians, gerontologists, physicians, rehabilitation counsellors, palliative care specialists, nurses, and other decision-makers, with a peer-to-peer learning approach.

7. How Do We Pay for the Cost of the Event?

MIRM, as a non-profit institute, needs to secure sponsors, funding and donations through private and public programmes to deliver MIRACE 2027 and MASCA 2026 successfully. This is a common challenge across volunteer-led non-profit organizations.

To ensure successful execution of the awards ceremony and gala dinner, proposed sponsors and donor streams are grouped under these categories:

• Hospitality & Tourism Sectors
• Insurance & Finance Sectors
• Premium Items & Stationery Suppliers
• ICT Product & Services Suppliers
• Caregivers Companies
• Hospitals & Medical Suppliers
• Private & Public Sectors (Government Ministries & Agencies)
• Retirement Resort Developers
• Media, Press & Publishers
• Educational Institutions

8. How Do We Honor Sponsors, Funders, Donors and Volunteers?

MIRM believes event success is made possible by sponsors, donors and volunteers. Even without lavish appreciation events, meaningful recognition can build strong relationships and lasting goodwill.

MIRM has identified 15 meaningful ways to thank and honor supporters:

1. Website Appreciation
2. Welcome Package
3. Profile Donors
4. Thank You Video
5. Cultivation Event
6. Stewardship Matrix
7. Thank You Letter
8. Be Thoughtful
9. Handwritten Notes
10. Resolve Complaints Quickly
11. Anniversary Cards
12. Social Media
13. Schedule Phone Calls
14. Photo Book
15. Tour of MIRM